Archive for the ‘Promotional Pens’ Category

Promotional Pens Versus Other Ad Media

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Advertising is one battle ground that a successful business must be able to win in order to survive. From a standard point of view, the battle in advertising must be fought with all the business resources one has, foremost of which is the budget.

Set against today?s recession, businessmen are all the more on the lookout for cheap and effective advertising media for their goods. Television is almost out of reach of anyone with modest resources, except for the big boys with money to burn.

Newspaper and radio ad placements are cheaper than TV but their reach is likewise limited. Billboards might come cheaper in production costs but are saddled with more limited target reach and spillover. They also are expensive in terms of short showing times.

All things considered, promotional pens are one of the cheapest and considered one of the most cost-effective advertising vehicles in today?s top-heavy advertising budget expenditures.

Of course, finding the right medium for your advertisement does not depend solely on matters of costs and budgets. Other factors play a big part in your choice of any particular medium for your product or service.

What is your target market?
What is your product ? a consumer good? Your corporate brand?
What is your advertising target ? product awareness? Increase in sales?

If your product?s target market is age or gender-specific (beauty products, for instance), concentrating much of your budget on television ads is wasteful. The spillover to other groups is great. The groups who don?t belong (old or very young people or men) is so large your budget goes to nothing. (TV ads are computed on average number of ALL viewers irrespective of age, gender, or income class.)

Those of you not familiar with the latest on Promotional Pens now have at least a basic understanding. But there’s more to come.

This same situation is also true for radio and newspaper placements. However meticulous is your preparation in choosing the time (for radio) and the show to fit your intended audience, still the spillover wastage is so great judging from the cost of the message?s placement. (Radio ad costs are computed the same way as those of TV ads.)

In a newspaper, the demographics of your target market are harder to define. You may end up advertising on a paper read mostly by retirees, if you are not careful.

Regarding other media placements (mobiles, posters, billboards), they are also considerably more expensive compared to promotional pens. Moreover, there is also a time frame limit for your ads.

Promotional pens, on the other hand, have a long advertising life, some well over a year. This is time considerably well-spent as your advertising material is an actual tool used for writing.

There is even no fear of loss because the finder will still see and be impacted by the advertising on the pen itself.

Giving away pens to prospective customers build brand awareness. A pen carrying the company or logo creates instant recall. Assuming that a pen is used at least once a day, the company or the advertising message on the pen is read or noticed by the user, at least even on a subconscious level.

Handing out printed pens is similar to putting up thousands of miniature billboards all over the city at a small percentage of the cost.

In terms of consumer impact, cost-effectiveness, and effectiveness of message, the use of promotional pen wins over any other advertising medium hands down.

Hopefully the sections above have contributed to your understanding of Promotional Pens. Share your new understanding about Promotional Pens with others. They’ll thank you for it.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO Hosting

How Effective Is Your Promotional Pen?

If you and your company had decided to go into promotions advertising using promotional pens as your primary vehicle, knowing how to make them effective is vital. Some important things have to be considered by your team and you, and all of these need careful and thorough planning.

Placements are about your company colors, your corporate logo, and your line of business. If your company is big enough (well-established and had built up enough reputation through the years) then running full speed with your branding is important.

As it is, there will be those who already know you and your business and those who don?t. Your job then is to appeal to both markets.

In the pen?s architecture, you have to consider the placement of the company name, the size, and where the printing area restrictions are located. These will all be indicated to you when you place your orders or browse for your selections.

Just as important is your knowledge of your company?s particular font used in all of your printed company materials (print ads, posters, billboards, flyers, etc.) Be aware that these materials have to have uniformity (they should look the same) in whatever scale or size they are shown.

Does your company already have a logo? What about your product? Logos are very important additions to the overall layout. Seeing it will already tell your familiar clients about your company or your product. Plus, a logo adds a touch of class to the printed pen.

Essential additions
These are the basic items your printed layout should have: your address, your business phones, and your website, if available.

If your Promotional Pens facts are out-of-date, how will that affect your actions and decisions? Make certain you don’t let important Promotional Pens information slip by you.

Inclusion of such items is necessary to make it easy for people to get in touch with you. The promotional pen is like your business card only that it is a pen and can be used in writing things as well.

If you distribute your pens in workplaces and there are people around, you shall disseminate the information of the pen virtually to everyone. Their visits to your website alone after seeing your web address is worth more than you can estimate.

If your promotional pen is eye-catching enough, there should be some good business coming. It has to be pleasing enough without being garish, cool enough overall design without looking too abstract for comfort. Strive to strike a balance of interest from both men and women who will be its potential owners.

Promotional pens can generate goodwill from your prospective clients and your company and vice-versa. As a matter of course, you also have to contribute your own piece in the endeavor.

Establishing good relationships with your clients right after a presentation, perhaps, and capping it with gifting him or her with your personalized promotional pen will work wonders for your future transactions. In short, just follow simple good PR and people, things, and events go your way.

Memorable promotional pens
Promotional pens are the front running squadron in establishing a brand with your clients. With that, the pen?s total look should be memorable enough, classy, and worth looking at any time. This will generate interest in your company and its products. A company that nobody remembers has slim chances of making it in the business.

Matching pens and clients
Whatever is your product, there is still a need to match the image and style of the promotional pen with your present or intended clients. You would know how bankers want their pens (sleek, no-nonsense) or how fashion-conscious clothes company people want to have in their pens (colorful, avant-garde in design). You know the drill.

Promotional pens are inexpensive. However, this does not mean you have to leave it as it is. You have to be informed how effective they are with your clients and how effective is it with its primary goal.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

Promotional Pens as a Gift Idea

The following article presents the very latest information on Promotional Pens. If you have a particular interest in Promotional Pens, then this informative article is required reading.

Are you tired and weary thinking about a good gift that you and your company could give to your clients, prospective customers, and employees? You should stop worrying now. Promotional pens could serve as the best corporate gift you could ever give your clients, consumers, and staff. It is not just cost effective. You could easily and strategically integrate your creativity into it.

According to studies, most people value gifts that they could use easily for the longest time. It would be all worth it if your gift would remind the recipient about you or your company whenever he uses it. It has become a standard practice to use this fact as a marketing and promotional opportunity. Thus, the popularity of promotional pens could not be underestimated.

To achieve best results, make sure your promotional pens would be engraved with the name of your company or logo. If you are more creative, you could also put into it a message you want to impart, your contact details, and your Website or URL address. Just be strategic and creative in doing so because you certainly would not want your promotional pens to look like a mess. Make sure you put into the objects all the basic information to promote your business. Whenever the user of the pens would be at work, he should always see your company name and message at his hands. Thus, promotional pens are among the most popular and common promotional and marketing items produced and distributed by the corporate world.

There are several features that truly make promotional pens outstanding and popular. If you are considering producing promotional pens as corporate giveaways this year, you could rave about the following features.

Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.

Promotional pens are highly useful and are considered universal utility. They could be the most necessary stationery at work, education, home, and in many other places. Such items are not just highly useful. They could also pride value and they could be easily considered as treasured possessions. Some people treat artistically crafted pens like jewelry for the hands. Thus, it would do wonders if you would make your promotional pens really aesthetically wonderful and practically useful.

Promotional pens could be a creative and smart gift idea. You could easily realize that giving away such items as gifts is like hitting three birds in a single stone. Through promotional pens, you could instantly make your clients and consumers contented and delighted. The objects could effectively bolster the visibility of your business? brand all the time, facilitating and aiding brand recognition and memory among the right people. Lastly, as mentioned, promotional pens could be cost effective. You could save significant amount of money, time, and effort if you prefer to giveaway promotional pens as gifts, no matter what the occasion is.

You should realize that different types of promotional pens should be picked according to recipients. For instance, you should rule out giving simple ball point pens to a chief executive of a company. Instead, prefer to give him promotional pens in twisting models. The simple ball point promotional pens could suit consumers, staff, and regular clients, though.

Promotional pens as gifts should be treated as the best measure to increase your company?s overall goodwill and value. What could be better than having your company?s name on your clients? fingertips? Finding a variety of promotional pens and businesses offering services to produce such items could also be a breeze.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

Business Promotional Pens ? Handy Tools towards Marketing Success

The following article presents the very latest information on Promotional Pens. If you have a particular interest in Promotional Pens, then this informative article is required reading.

If it is success that you want to attain in business, you have to help yourself attain it by always thinking of various ways to capture people’s attention, make them avail your products and services and keep them coming back for more. You must try everything that you can in order to achieve your goals. This means that you have to be creative with your marketing gimmicks and you need to utilize useful items like business promotional pens to be distributed to your target audience.

The most important thing at this point is that you have a direction and you know exactly where you are going. Every business owner only aims for the top spot so that they can last in the industry they are in. You can only get to that point if you will be careful with the steps that you pursue in order to get to the peak. Marketing is very vital for your company and you will always have to plan this out on a regular basis even when you already have loyal followers. You need to attract more people to try you out.

Through time, you must be able to convince more people that you are a better company than your contemporaries. But even after you have gotten to this point, you must still go on with your marketing tricks. There are many companies that are doing their best to topple you out of such spot. You must give them a good competition by making sure that you don not become too lax with your promotions even when you have already achieved so much.

Promotional Pens

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

Now that you are only at the starting line, aside from thinking ahead as to what you want to conquer and what to plan to attain, you should also concentrate on how to get things done to pave the way for you to reach your goals. The fact that you are interested to find out how you can promote your business and strengthen your marketing campaigns is a good sign that you are intent as to what you want to happen in the near future. With such determination, you will eventually succeed if you will match that attitude with the right plans and campaigns to help you promote what you’ve got.

Even if you are small and you are only starting with your business venture, no one has to know that you are struggling. You can achieve this by making sure that your advertisements look classy and will leave good impressions to those who will see the materials. If you will opt for the more affordable mediums like print, you must make sure that you get the services of the right printing company. You will be judged by those who still haven’t tried your products and services according to the condition of the materials that you distribute to them as part of your marketing plans.

You also have to bear in mind that people are being surrounded by various types of marketing materials wherever they look. You need to make sure that they will hold on to your materials and they will be reminded about you at instances wherein they are in need of the services that you provide. You can achieve this by distributing items that people can actually use like business promotional pens.

They will definitely hold on to these and they will often be exposed with the information that you have included on your pens.

It never hurts to be well-informed with the latest on Promotional Pens. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of Promotional Pens.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

Promotional Pen Ad Power

Are you looking for some inside information on Promotional Pens? Here’s an up-to-date report from Promotional Pens experts who should know.

Sometime, somewhere, somebody gave you one that took your fancy: a beautiful pen with an eye-catching design, a short catchy ad line under a beautiful picture of the product. You lost no time in using it. Somehow, you did not want to part with it. You liked it. You keep on reading its message. You even bought the product you saw in it. You just had your first promotional pen.

Even in the early days of advertising, astute business professionals had long discovered the benefits of having pens custom-imprinted with their business names, logos and contact information. Business prospered, their companies were talked about, and more and more people discovered their company and eventually bought their products.

There was a time when names of banks, insurance companies, even restaurants were imprinted on promotional pens. Almost all kinds of businesses had their names and products imprinted on these cute writing devices that had everybody?s attention.

One of the early dictums of business is that advertising is the heart of every business. Once the company is in motion, there is a dire need to advertise that company?s product to make money.

The problem, however, is that advertising a business is expensive, period. Costs in tri-media advertising (TV/radio/print) had been escalating since they became popular in the 60s. When the other media ad vehicles (outdoor, mobiles, point-of-purchase posters, etc.) came in, costs still kept on going up.

Presently, promotional pens are one of the least expensive forms of advertising. It is also the more effective among the many other variants of giveaway marketing tactics. The ROI (return on investment) earned by promotional pens is considerable.

Promotional pens are perfect for companies with tight budgets. The main reason is that these advertising carriers are relatively cheap. They also double up as useful free gifts while presenting the company?s advertising taglines.

The information about Promotional Pens presented here will do one of two things: either it will reinforce what you know about Promotional Pens or it will teach you something new. Both are good outcomes.

The pass-on values are also impressive. They can be with the client for months (even years) and continue reading the company?s ad all that time, or is passed-on to another person if it is lost or given to another. As soon as it is found by a new owner, the pen will be marketing your business and products all over again.

Other things to consider using promotional pens in your advertising efforts would be as follows:

* They are tangible, unlike useless paper flyers that do not have any value. They are also longer-lasting. A promotional pen?s lifetime lasts as long as it is being used.

* Pens made into novelty ones gives a lot of advertising punch for your products. They can attract additional users and admirers alike, and takes on a ?second life?.
on its own.

* Promotional pens, especially those engraved sets, executive pens and other pen sets make up for very good, high-quality gifts by themselves as regular writing instruments.

The good news is that the clients would still know who gave them as gifts and may return the favor by patronizing your product.

In all counts, promotional pens are better advertising tools than traditional advertising vehicles or even compared to other types of promotional items. This is because pens are universal writing instruments used by everyone around the world.

Other promotional items ? coffee mugs, lighters, ash trays ? are individual-specific. For non-coffee lovers, mugs are useless. Ash trays and lighters are completely irrelevant to non-smokers. The primary aim of advertising is to reach as many potential customers as possible. If the promo item is group-specific, it cannot deliver that universal appeal of promotional pens.

That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

Ways to Distribute Promotional Gift Pen

When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

If you think you have already tried so many things in order to promote your business but you still feel like something is missing, maybe you have to level up on your schemes by giving items like promotional gift pen, personalized mugs or shirts and other items that will carry out your brand and will remind the public that you exist. When you own a business, you must never tire out of thinking about how you can improve your sales and how you can increase the number of people who avail your products and services.

If you have decided on giving out pens, the items must be able to represent you to your audience or the people who will eventually get these. First off, you must make sure that the pens are at superior quality and will really write once people start using the items. You must get the services of trusted providers for your pens. This plays an important role on your overall marketing agenda. You must not let anything ruin your plans, especially when the damage could have been avoided had you been cautious as to the company that will handle the production of your promo items.

Aside from the quality, you should also take note that the pens must help you in reminding people about who you are and how to get in touch with you whenever they have to. This can be achieved by making sure that the pens contain details like your company name as well as your logo. People must be able to associate the two because this is an integral part for them to recognize you as a brand as time goes by.

Truthfully, the only difference between you and Promotional Pens experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Promotional Pens.

The pens should also have your contact details like telephone number or email address so that people will instantly know how to reach you whenever they have to. Now that you have taken care of these aspects, the next important step that you must accomplish is how to distribute the items in ways for these to land at the right hands or the people who will be interested to avail what you have to offer. Here are some ways that you can try in this regard.

1.) Tradeshows are important events wherein you have to be equipped with your tools like pens to be given out to people who will visit your booth. Through this, you are more assured that the people who will come to you are really interested with what you are offering. The fact that they have participated on the event, looked at your booth and maybe filled up the forms that you have provided them with, is a great deal for you to take your chances on them and give them the pens.

Aside from the potential clients, you will also be able to attract investors at these kinds of events. This will depend on the kind of tradeshows that you have decided to participate to. This is especially useful if you are still in search of sponsors or partners for potential events that you may want your business to get involved with in the future. Your pens will surely be a great way of introducing yourself to these people and creating the kind of first impressions that you are aiming for in the first place.

2.) You can also give out the pens during special events that your business is holding. For example, your store is giving out huge discounts on certain items. To make people buy more products, you can use the promotional gift pen as giveaways along with other items that they will be able to receive if they will meet certain quota that you have set for the said occasion.

That’s the latest from the Promotional Pens authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

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By Cher Tour Tickets, feel free to visit our Cher Tickets site: Cher Tickets
In entertainment news, find Cher Tickets now for the 2014 Dressed To Kill Tour. See Cher Live as she performs new songs off her Closer To The Truth album and a lot of her other great hits!

Promotional Pens ? Perfect In Difficult Times

Current info about Promotional Pens is not always the easiest thing to locate. Fortunately, this report includes the latest Promotional Pens info available.

The use of promotional pens as advertising vehicle had been around for some time. In today?s scenario of financially difficult times, this time-tested promotions device is having a renewed lease of interest from advertisers and other businesses that use them.

During hard times (such as these days worldwide) the budget for advertising and marketing are the first to be drastically cut to bare-bones minimum. This, of course, runs counter to the nature of all businesses. The reason forwarded by the experts is the fact that advertising is crucial to the success of any enterprise, good or bad times.

For business companies with tight budgets, promotional pens are perfectly ideal. For one, costs of these pens and the printed messages on them are relatively cheap compared to other ad vehicles. Yet, they do the same kind of huge task: that of building a company?s profile or raising a company?s product awareness.

Moreover, these pens have a proven track record of being highly effective in its advertising work. They are offered as useful gifts to advertise the company or their product or their service while at the same time offering another useful advantage to the client ? to be used as a regular writing instrument like others of its kind.

Promotional pens are the best things to happen to hard-hit marketing budgets. They are cheap to manufacture, easy to distribute, and they are really useful instruments on their own. They have a long advertising life (if the ink holds up in some models) and the exposure of your (or your company?s) message is definitely going to be extensive and will last longer.

You can see that there’s practical value in learning more about Promotional Pens. Can you think of ways to apply what’s been covered so far?

Promotional pens are one of the most cost-effective methods in building goodwill and boosting relationships with the clients and consumers. If it is well-made, it is also a sure-fire way of grabbing and maintaining attention of these clients.

With the right strategies (giving them away to the ideal prospects), it will guarantee a continued visual presence. Aside from the message imprinted, the pens are used all the time for what it is ? a regular writing instrument. From our end and not known very well to others, it is also doing another task dear to us ? brand building.

Somebody likened these pens as mini-marketing tools, with considerably lesser cost compared to that of giant billboards for one. And because it had proven its cost-effectiveness and functionality, pen give-away promotions have not gone out of style yet.

Other advertising vehicles cannot claim of repeated use in the same way as these pens are used. TV commercials appear for some time and then disappear forever. Newspaper ads get thrown out together with all the pages of yesterday?s issue. Promotional pens, on the other hand, grab hold the attention of their captive audience for as long as the life of that pen itself.

More than ever, especially with the state of today?s business atmosphere, it is imperative that you and your company have to go all out in reaching your target audience. One of the cheapest and most effective, as had been proven through the years, is promotional pen advertising.

As someone in the industry said, giving out these promotional pens to consumers and other prospects is like handing out personalized mini-billboards to thousands of people at a much lower cost. And the nice part is that these people are going to read your advertising message not once or twice maybe, but many times daily for as long as the life of the pen itself.

About the Author
By Cher Tour Tickets, feel free to visit our Cher Tickets site: Cher Tickets
In entertainment news, find Cher Tickets now for the 2014 Dressed To Kill Tour. See Cher Live as she performs new songs off her Closer To The Truth album and a lot of her other great hits!

Promotional Pens And Brand Recall

In today?s digital age and the Internet, an old reliable is still making waves in the advertising industry worldwide. Giving away promotional pens (or printed pens) is still the all-time winner in creating an affordable and effective way to increase your company’s brand and product recall.

Viewed against the backdrop of the Internet era, promotional pens may look like a step back into the marketing past. But, the fact is, this simple and straightforward marketing ploy is as highly effective today (if not more so) as it had been before.

Promotional pens have endured all those turbulent advertising years thanks to their effectiveness. The following are some few points to check out when you decide to invest in promotional pens in creating an effective brand awareness campaign.

Brand identity

The primary goal of advertising is to establish a strong brand identity. This is the basis for any company?s next marketing moves.

The use of promotional pens is one advertising vector to help establish the creation of a strong brand identity. This is because of the need to build the corporate identity and branding in a subtle and persuasive manner. Pens are effective because all offices need and use pens.

The printed pens should reflect the business, giving the customer some ideas on your identity as a company and the products and services you offer. Another good idea is putting in information on how they can get in touch. Again, simple and effective marketing is by far the most successful.

If you don’t have accurate details regarding Promotional Pens, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

Aside from building on brand identity and awareness, promotional pens also doubles up as part of an ongoing marketing campaign. Brand awareness work takes precedence because brands are now the total thrust in the marketplace. And, due to stiff competition, familiarity and trust in a brand make all the difference.

Excellent brand management also helps in increasing the company or product?s value.
This gives your company the edge over its competitors. Effective promotional pens can work as part of a marketing campaign and brand identity strategy to help increase sales and profit.

Your market and your advertising materials

Aside from cultivating brand awareness in your target market, it is also important that you consider your target audience when choosing the kind of promotional pens you want.

If your company and products cater to high-end users, it follows that your promotional pens should be of high quality. For instance, it is general knowledge that metal pens are superior ad of higher quality than those made of plastic. You can also connect colors to quality of your product.

Your existing marketing materials (slogans, logos, colors, etc.) can be modified to fit into the small architecture of a pen?s total surface area. Aesthetics and good common sense will help you and your teams do the right visuals.

Your choices and decisions on the many styles and models of promotional pens will of course be dependent on your budget, your needs, and the taste of your target market (customers and clients).

Again, the importance of paying close attention to the design of your pens cannot be over-emphasized. If it is the first design your clients will ever see, chances are that will also be their last impression of it. This is crucial because you are working on brand recall and your promotional pen is your carrier, and the first impression should at least be favorable.

The day will come when you can use something you read about here to have a beneficial impact. Then you’ll be glad you took the time to learn more about Promotional Pens.

About the Author
By Cher Tour Tickets, feel free to visit our Cher Tickets site: Cher Tickets
In entertainment news, find Cher Tickets now for the 2014 Dressed To Kill Tour. See Cher Live as she performs new songs off her Closer To The Truth album and a lot of her other great hits!

What to Include on Your Cheap Promotional Pens

If you are still planning on your marketing schemes in order to promote your business, you may want to think about using cheap promotional pens. Marketing is something that helps you attract people’s attention towards your way. The best attitude in this regard is to keep on thinking about various steps and activities that you can do in order to keep on gaining regular clients as well as prospects. This is the heart of your business because if you won’t do anything to capture people’s attention, they will also not know about you and will rather seek the services of your competitors.

Strategic Planning for Your Marketing Schemes

When you are creating your plans as to how you want to let people know what your business is about, you must include various factors to make sure that everything will go smoothly.

1. The first thing that you may want to settle at this point is your goal at the moment. It is understandable that you want to attain so many things. But you have to make it easier for you and this can be done by focusing on the immediate goals that you need to attend to for each specific period that you will carry out your marketing schemes. For example, at this period, you want as many people to attend a very important event on your business like your opening, or a mid-year sale or a concert that your company will be sponsoring.

2. After you have settled on a clear goal, you can now create plans as to how you are going to make it happen. You now have to create a list of how you want to reach out to people for them to know about what’s going to happen. If you can afford the broadcast medium, you may want to place ads on TV or radio. Through this, people will regard you as a stable company that can finance such venture. If you are tight on budget, you can settle on print ads like posters and banner for large format or the conventional tools like postcards, flyers, brochures, catalogs and the likes.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

3. Before you talk to the people involved in creating your materials to be distributed to your target audience, you must check with your finance department to make sure that you can pay for the tools that you intend to get. Once you know exactly what you can afford, you can go back to your list and cross out the items that you must give up for this period so that you can go on with the rest of the plan.

Spicing Things Up

Even if you are not able to advertise on the broadcast route, you can still emerge a winner by making sure that people will be interested with the materials that you were able to afford. For example, if your plan is to hand out flyers or utilize direct mail marketing method for this period, you may want to include items like pens that your audience will find hard to refuse.

They will hold on to your pens because they can use these. You can avail these items at cheap prices, just make sure that you are not sacrificing the quality in the process. Avail the items from recommended manufacturers. Here are the things that your pens must have so that these can help you achieve your marketing goals.

1.) Make sure that the pens have your company name. Whenever people use the pens, they are reminded about who gave these to them. This is very important at this phase because you don’t want to be easily forgotten. You need these people to succeed and grow in the industry. You have to make sure that they will be able to remember you, especially when they have to buy products or avail the kinds of services that you offer.

2.) The cheap promotional pens should also have your contact details. You can only include some because of the limited space.

Knowing enough about Promotional Pens to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about Promotional Pens, you should have nothing to worry about.

About the Author
By Cher Tour Tickets, feel free to visit our Cher Tickets site: Cher Tickets
In entertainment news, find Cher Tickets now for the 2014 Dressed To Kill Tour. See Cher Live as she performs new songs off her Closer To The Truth album and a lot of her other great hits!

Gifting With Promotional Pens

Aside from the open secret among advertising practitioners about how valuable promotional pens are to marketing (low-cost, highly-effective, high brand recall value), one often-forgotten aspect is its gift-giving value.

A gift?s real value is when the giver is remembered, and for a length of time. For advertisers giving away corporate gifts to clients and friends (would-be clients, actually) this aspect surfaces when your company and your products or services are remembered.

This kind of value had been known ever since people discovered why the pen is one of the most popular promotional gift items in the world.

Pens are actual utility devices used in writing and needed in most places like at home and at work and almost everywhere actually. They are not just useful. They can become prized possessions as well. And those specially crafted pens are like jewelry ? beautiful, elegant, and luxurious to the touch.

Thank you gift

After completing some work for a group of clients and they are happy with the results, a great idea is to send them promotional pens. Two birds with one stone: they are happy with your work and they will remember you as well.

Leaving impressions

Giving promotional pens to your existing clients (or potential ones) is jumping on the exact opportunity of reminding them of your or your company?s services and products. It is important to refresh your clients? memories about you, your company and products.


One of the cardinal rules in giving away promotional pens is to make sure your company?s vital statistics are there ? names, phone numbers, and addresses. That is what the pens are there for.

Truthfully, the only difference between you and Promotional Pens experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Promotional Pens.


Gifting pens need not be promotional. Pens can be personalized and given away to good friends who mean much to you. Even the message can be personalized too to make the gift more meaningful. Anyone who wants to say thanks to a group of people can have personalized pens do the job.

Since there are many kinds of promotional and personalized pens available in the market, it is good to generally know their kinds. This is to be able to match them with whatever concepts you and your company have for your clients. (You would also know what pens are suitable to personalize and give away to friends and relatives.)

Metal pens
Metal pens are the best give-away options suitable for the distinctive style and look of business or corporate executives and officers. They are usually made of brass finished with either gold or silver. The pens? barrels have a variety of colors to match business requirements.

Twist pens
As named, these are the pens that are turned or twisted to begin writing. They are usually made of metals with mostly brass used in the barrels. They come in with plenty of color selection to meet the needs of your clients or friends. These are relatively easier to engrave with company logos or names.

Retractable pens
A variation of the twister, this pen are clicked open and shut to reveal or retract the nib for writing. Depending on quality and manufacturer, these can either be made of metal or plastic. They also have many varieties in style and model choices.

Stick pens
Stick pens are made of plastic and have caps. One can have business names engraved or printed on the colorful plastic barrels. Users can also choose barrel colors for uniformity to all these give-away pens.

Plastic pens
Users have a number of options with plastic pens. One can choose the retractable kind, the click or the stick types. Users can also choose the various designs for grips in the name of comfort and ease of use.

Novelty pens
Sometimes called specialty pens, they come in many shapes, designs (tiny animals or figures) and other functions not usually associated with pens. (mini-lights, etc.) These are mostly used as giveaways at marketing or trade show events.

One last note: gifting with promotional pens means your trusted marketing device is doing its job for you, whether you know it or not. The pens will continue doing it as they can be useful for months on end, even years.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.

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